Campus ESB Lot N° 46, Z.I Chotrana II, 2088, Ariana, Tunisia
Email : contact.esb@esprit.tn Phone : +(216) 70 168 700
Professional Master in Digital Marketing - MKD
Level
Professional Master
Prerequisite
Bac+3 and plus
Credits
120 ECTS
Duration
4 semesters
Study mode
Initial training / Full time
- Probabilité et Statistique
- Analyse Statistique
- Analyse Comportement du Consommateur
- Marketing Stratégique Opérationnel
- Atelier de Programmation (R-Python)
- Management Stratégique et Transition Digitale
- Management de Projet : Fondement Technique
- Communication Digitale
- Recherche Marketing
- E-Business
- Anglais I
- Efficacité Professionnelle et Développement Personnel
- Séminaire Métiers I
- Droit du Numérique
- DD & RSE
- Projet Intégré I
- Web Marketing
- Marketing Mobile
- Technologie Web
- Infographie et Web Design
- Social Media Marketing
- e-CRM
- Management des Systèmes d’Information
- Anglais II
- Compétences Personnelles et Relationnelles
- Séminaire Métiers II
- Projet Intégré II
- Développement Web
- Introduction au Big Data
- Web Analyses
- Analyse de Données Marketing
- e-merchandising
- e-commerce
- Politique de Référencement
- Management Interculturel
- Anglais III
- Préparation & Insertion à la Vie Professionnelle
- Séminaire Métiers III
- Design Thinking
- Projet Intégré III
- Gouvernance des Données Personnelles
- Stage en Entreprise (PFE)
Presentation
Admission
Double degree
Videos
Presentation
Objective
The Professional Master in Digital Marketing aims to train digital marketing and communication experts capable of defining strategic and operational actions and putting online and offline communication plans into practice.
The Professional Master in Digital Marketing is available as a double degree in Luxury Marketing with MBS and in Communication Management with Sup’ de COM.
Content
- DIGITAL: Webmarketing, E-business, E-communication, Computer graphics and Web design, Web analysis, etc.
- MARKETING: Strategic / Operational Marketing, Marketing Research, E-Consumer Behavior Analysis.
- SOFT SKILLS: Seminars, Personal Development, Project Management, Languages, etc.
- PROFESSIONAL PROJECTS: Tages, PFE, Integrated Projects, Company visits, etc.
Skills
- Prepare the contents of the communication (Benchmarking, monitoring, collection, evaluation, etc.).
- Design and manage an editorial line of publications, content, messages and communication media.
- Define communication policy and budget communication actions.
- Identify innovation/design techniques and processes.
- Understand the specificities of web-related technologies.
Jobs / Careers
- Web Communications Manager: Communications Director, Communications Consultant, Social
- Media Manager
Digital Media Expert: Digital Project Manager, Account Manager, Content Creator - Web Designer, Copywriter: Copywriter, Strategic Intelligence, Editorial Manager
- Marketing Manager: Marketing Consultant, Data Manager, Brand Manager, e-Commerce Manager
Sectors of activity
- Digital service companies
- Consultancy firms
- Communication agencies
- Banking & Insurance
- Commerce & e-Commerce
- Telecommunications
Professional partnerships
> Communication agencies
> Consulting firms
> Banking & Insurance
Subjects per semester
- Probability & Statistics
- Statistical analysis
- Consumer behavior analysis
- Operational strategic marketing
- Programming workshop (R-Python)
- Strategic management & Digital transition
- Project management: Technical foundation
- Digital communication
- Marketing research
- e-Business
- English I
- Professional efficiency & Personal development
- Business seminar I
- Digital law
- Sustainable development & Corporate social responsibility
- Integrated project I
- Web marketing
- Mobile marketing
- Web technology
- Infographics & Web design
- Social media marketing
- e-CRM
- Information systems management
- English II
- Personal & Relational skills
- Business seminar II
- Integrated project II
- Web development
- Introduction to Big Data
- Web analysis
- Marketing data analysis
- e-Merchandising
- e-Commerce
- SEO policy
- Intercultural management
- English III
- Preparation & Integration into professional life
- Trades seminarIII
- Design thinking
- Integrated project III
- Governance of personal data
- Internship (project graduation)
Admission
Terms of Access :
Access in M1 :
The Professional Master Digital Marketing is aimed at graduates with a Baccalaureat + 3 level (Bachelor in management sciences, Marketing, IT or management IT, or equivalent).
Access to M2 :
Passing to M2 level requires validation of the modules of M1.
Access to the Professional Digital Marketing Master will be possible for students from the above-mentioned training courses, after a pre-selection which is made at the ESB level via the admission test.
Registration fees per year :
7 850,467 DT HT + 7% de TVA = 8 400,000 DT TTC
The registration fees corresponding to a price list are payable in two installments: a first at registration and a second before January 15 of the following year.
Double degree
ESB offers its students the opportunity to obtain a double degree thanks to its partnership network :
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